MI.Business.Console

for Promomed

Update: 10.09.2024

Last week: 35 week 2024 (26.08.2024 - 01.09.2024)

Last full month: August 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 318	0.4%	13.7%	0.5	15 431 610	0.9%	9.6%	0.4	-3.2%
MoM	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
YTD	256 680	21.6%	11.7%	2.9	543 786 115	38.7%	9.4%	2.1	-8.4%
MAT	386 354	24.6%	11.0%	2.2	808 535 579	41.6%	9.0%	1.7	-1.0%
BRAINMAX
WoW	1 491	16.5%	100.0%	0	5 798 689	18.8%	100.0%	0	16.5%
MoM	5 740	10.1%	100.0%	0	22 114 768	12.8%	100.0%	0	12.4%
YTD	38 154	41.2%	100.0%	0	140 726 158	53.3%	100.0%	0	41.2%
MAT	57 778	57.1%	100.0%	0	209 950 407	70.7%	100.0%	0	57.1%
GOLDLINE PLUS
WoW	14 256	-10.5%	45.2%	-0.2	44 100 868	-12.1%	36.6%	-1	-10.1%
MoM	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
YTD	585 019	-5.0%	45.0%	0.6	1 841 154 034	-2.3%	36.8%	-2.8	-6.3%
MAT	838 336	0.5%	45.4%	0.8	2 648 778 925	5.5%	37.7%	-1.9	-1.2%
MIGRENIUM
WoW	11 224	-9.2%	0.5%	0	3 731 282	-8.8%	0.6%	0	-4.1%
MoM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
YTD	411 337	-8.7%	0.5%	-0.1	128 140 035	56.0%	0.7%	0.2	7.4%
MAT	602 148	-9.1%	0.5%	-0.1	168 670 046	39.8%	0.6%	0.1	10.5%
MODELAX-N
WoW	23 565	-10.0%	19.4%	0	11 009 007	-10.2%	12.8%	-0.2	-9.8%
MoM	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
YTD	1 009 522	32.3%	22.6%	4	437 470 375	81.8%	14.6%	4.2	9.2%
MAT	1 414 719	49.9%	21.3%	5	579 703 654	92.0%	13.2%	4.1	14.4%
REDUXIN
WoW	10 586	-7.7%	33.6%	0.9	55 136 327	-7.3%	45.8%	1.2	-10.1%
MoM	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
YTD	427 967	-8.2%	32.9%	-0.7	2 284 412 003	13.0%	45.7%	3.2	-6.3%
MAT	599 520	-5.3%	32.4%	-1.4	3 135 641 104	16.2%	44.6%	2.1	-1.2%
REDUXIN FORTE
WoW	3 109	-10.4%	9.9%	0	13 167 912	-8.6%	10.9%	0.1	-10.1%
MoM	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
YTD	115 816	0.2%	8.9%	0.6	500 291 446	12.9%	10.0%	0.7	-6.3%
MAT	166 296	8.5%	9.0%	0.8	710 515 216	20.7%	10.1%	0.8	-1.2%
SALVISAR
WoW	9 293	-3.4%	1.2%	0	3 932 370	-4.1%	1.1%	0	-5.7%
MoM	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%
YTD	347 341	2.1%	1.3%	0.1	141 951 651	27.6%	1.2%	0.1	-1.7%
MAT	505 638	-10.4%	1.3%	-0.2	194 463 723	2.7%	1.1%	-0.2	2.1%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	256 680	21.6%	11.7%	2.9	543 786 115	38.7%	9.4%	2.1	-8.4%
BRAINMAX	38 154	41.2%	100.0%	0	140 726 158	53.3%	100.0%	0	41.2%
GOLDLINE PLUS	585 019	-5.0%	45.0%	0.6	1 841 154 034	-2.3%	36.8%	-2.8	-6.3%
MIGRENIUM	411 337	-8.7%	0.5%	-0.1	128 140 035	56.0%	0.7%	0.2	7.4%
MODELAX-N	1 009 522	32.3%	22.6%	4	437 470 375	81.8%	14.6%	4.2	9.2%
REDUXIN CAPS	427 967	-8.2%	32.9%	-0.7	2 284 412 003	13.0%	45.7%	3.2	-6.3%
REDUXIN FORTE	115 816	0.2%	8.9%	0.6	500 291 446	12.9%	10.0%	0.7	-6.3%
SALVISAR	347 341	2.1%	1.3%	0.1	141 951 651	27.6%	1.2%	0.1	-1.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	386 354	24.6%	11.0%	2.2	808 535 579	41.6%	9.0%	1.7	-1.0%
BRAINMAX	57 778	57.1%	100.0%	0	209 950 407	70.7%	100.0%	0	57.1%
GOLDLINE PLUS	838 336	0.5%	45.4%	0.8	2 648 778 925	5.5%	37.7%	-1.9	-1.2%
MIGRENIUM	602 148	-9.1%	0.5%	-0.1	168 670 046	39.8%	0.6%	0.1	10.5%
MODELAX-N	1 414 719	49.9%	21.3%	5	579 703 654	92.0%	13.2%	4.1	14.4%
REDUXIN CAPS	599 520	-5.3%	32.4%	-1.4	3 135 641 104	16.2%	44.6%	2.1	-1.2%
REDUXIN FORTE	166 296	8.5%	9.0%	0.8	710 515 216	20.7%	10.1%	0.8	-1.2%
SALVISAR	505 638	-10.4%	1.3%	-0.2	194 463 723	2.7%	1.1%	-0.2	2.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 318	0.4%	13.7%	0.5	15 431 610	0.9%	9.6%	0.4	-3.2%
BRAINMAX	1 491	16.5%	100.0%	0	5 798 689	18.8%	100.0%	0	16.5%
GOLDLINE PLUS	14 256	-10.5%	45.2%	-0.2	44 100 868	-12.1%	36.6%	-1	-10.1%
MIGRENIUM	11 224	-9.2%	0.5%	0	3 731 282	-8.8%	0.6%	0	-4.1%
MODELAX-N	23 565	-10.0%	19.4%	0	11 009 007	-10.2%	12.8%	-0.2	-9.8%
REDUXIN CAPS	10 586	-7.7%	33.6%	0.9	55 136 327	-7.3%	45.8%	1.2	-10.1%
REDUXIN FORTE	3 109	-10.4%	9.9%	0	13 167 912	-8.6%	10.9%	0.1	-10.1%
SALVISAR	9 293	-3.4%	1.2%	0	3 932 370	-4.1%	1.1%	0	-5.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	35 261	5.1%	13.5%	0.3	65 816 842	1.7%	9.5%	-0.1	2.4%
BRAINMAX	5 740	10.1%	100.0%	0	22 114 768	12.8%	100.0%	0	12.4%
GOLDLINE PLUS	65 862	-3.2%	45.6%	-0.7	204 367 766	-3.8%	37.6%	-0.6	-1.6%
MIGRENIUM	52 363	14.4%	0.5%	0	17 438 969	13.0%	0.7%	0	5.1%
MODELAX-N	107 491	4.4%	19.5%	0.2	50 399 196	4.7%	12.9%	-0.1	3.5%
REDUXIN CAPS	47 269	-1.9%	32.8%	-0.1	241 692 826	-2.4%	44.5%	-0.1	-1.6%
REDUXIN FORTE	13 962	2.0%	9.7%	0.3	58 566 373	1.0%	10.8%	0.3	-1.6%
SALVISAR	39 431	12.9%	1.2%	0.1	16 898 831	7.9%	1.1%	0	7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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