for Promomed

Update: 10.09.2024

Last week: 35 week 2024 (26.08.2024 - 01.09.2024)

Last full month: August 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 318 0.4% 13.7% 0.5 15 431 610 0.9% 9.6% 0.4 -3.2%
MoM 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
YTD 256 680 21.6% 11.7% 2.9 543 786 115 38.7% 9.4% 2.1 -8.4%
MAT 386 354 24.6% 11.0% 2.2 808 535 579 41.6% 9.0% 1.7 -1.0%
BRAINMAX
WoW 1 491 16.5% 100.0% 0 5 798 689 18.8% 100.0% 0 16.5%
MoM 5 740 10.1% 100.0% 0 22 114 768 12.8% 100.0% 0 12.4%
YTD 38 154 41.2% 100.0% 0 140 726 158 53.3% 100.0% 0 41.2%
MAT 57 778 57.1% 100.0% 0 209 950 407 70.7% 100.0% 0 57.1%
GOLDLINE PLUS
WoW 14 256 -10.5% 45.2% -0.2 44 100 868 -12.1% 36.6% -1 -10.1%
MoM 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
YTD 585 019 -5.0% 45.0% 0.6 1 841 154 034 -2.3% 36.8% -2.8 -6.3%
MAT 838 336 0.5% 45.4% 0.8 2 648 778 925 5.5% 37.7% -1.9 -1.2%
MIGRENIUM
WoW 11 224 -9.2% 0.5% 0 3 731 282 -8.8% 0.6% 0 -4.1%
MoM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
YTD 411 337 -8.7% 0.5% -0.1 128 140 035 56.0% 0.7% 0.2 7.4%
MAT 602 148 -9.1% 0.5% -0.1 168 670 046 39.8% 0.6% 0.1 10.5%
MODELAX-N
WoW 23 565 -10.0% 19.4% 0 11 009 007 -10.2% 12.8% -0.2 -9.8%
MoM 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
YTD 1 009 522 32.3% 22.6% 4 437 470 375 81.8% 14.6% 4.2 9.2%
MAT 1 414 719 49.9% 21.3% 5 579 703 654 92.0% 13.2% 4.1 14.4%
REDUXIN
WoW 10 586 -7.7% 33.6% 0.9 55 136 327 -7.3% 45.8% 1.2 -10.1%
MoM 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
YTD 427 967 -8.2% 32.9% -0.7 2 284 412 003 13.0% 45.7% 3.2 -6.3%
MAT 599 520 -5.3% 32.4% -1.4 3 135 641 104 16.2% 44.6% 2.1 -1.2%
REDUXIN FORTE
WoW 3 109 -10.4% 9.9% 0 13 167 912 -8.6% 10.9% 0.1 -10.1%
MoM 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
YTD 115 816 0.2% 8.9% 0.6 500 291 446 12.9% 10.0% 0.7 -6.3%
MAT 166 296 8.5% 9.0% 0.8 710 515 216 20.7% 10.1% 0.8 -1.2%
SALVISAR
WoW 9 293 -3.4% 1.2% 0 3 932 370 -4.1% 1.1% 0 -5.7%
MoM 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%
YTD 347 341 2.1% 1.3% 0.1 141 951 651 27.6% 1.2% 0.1 -1.7%
MAT 505 638 -10.4% 1.3% -0.2 194 463 723 2.7% 1.1% -0.2 2.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 256 680 21.6% 11.7% 2.9 543 786 115 38.7% 9.4% 2.1 -8.4%
BRAINMAX 38 154 41.2% 100.0% 0 140 726 158 53.3% 100.0% 0 41.2%
GOLDLINE PLUS 585 019 -5.0% 45.0% 0.6 1 841 154 034 -2.3% 36.8% -2.8 -6.3%
MIGRENIUM 411 337 -8.7% 0.5% -0.1 128 140 035 56.0% 0.7% 0.2 7.4%
MODELAX-N 1 009 522 32.3% 22.6% 4 437 470 375 81.8% 14.6% 4.2 9.2%
REDUXIN CAPS 427 967 -8.2% 32.9% -0.7 2 284 412 003 13.0% 45.7% 3.2 -6.3%
REDUXIN FORTE 115 816 0.2% 8.9% 0.6 500 291 446 12.9% 10.0% 0.7 -6.3%
SALVISAR 347 341 2.1% 1.3% 0.1 141 951 651 27.6% 1.2% 0.1 -1.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 386 354 24.6% 11.0% 2.2 808 535 579 41.6% 9.0% 1.7 -1.0%
BRAINMAX 57 778 57.1% 100.0% 0 209 950 407 70.7% 100.0% 0 57.1%
GOLDLINE PLUS 838 336 0.5% 45.4% 0.8 2 648 778 925 5.5% 37.7% -1.9 -1.2%
MIGRENIUM 602 148 -9.1% 0.5% -0.1 168 670 046 39.8% 0.6% 0.1 10.5%
MODELAX-N 1 414 719 49.9% 21.3% 5 579 703 654 92.0% 13.2% 4.1 14.4%
REDUXIN CAPS 599 520 -5.3% 32.4% -1.4 3 135 641 104 16.2% 44.6% 2.1 -1.2%
REDUXIN FORTE 166 296 8.5% 9.0% 0.8 710 515 216 20.7% 10.1% 0.8 -1.2%
SALVISAR 505 638 -10.4% 1.3% -0.2 194 463 723 2.7% 1.1% -0.2 2.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 318 0.4% 13.7% 0.5 15 431 610 0.9% 9.6% 0.4 -3.2%
BRAINMAX 1 491 16.5% 100.0% 0 5 798 689 18.8% 100.0% 0 16.5%
GOLDLINE PLUS 14 256 -10.5% 45.2% -0.2 44 100 868 -12.1% 36.6% -1 -10.1%
MIGRENIUM 11 224 -9.2% 0.5% 0 3 731 282 -8.8% 0.6% 0 -4.1%
MODELAX-N 23 565 -10.0% 19.4% 0 11 009 007 -10.2% 12.8% -0.2 -9.8%
REDUXIN CAPS 10 586 -7.7% 33.6% 0.9 55 136 327 -7.3% 45.8% 1.2 -10.1%
REDUXIN FORTE 3 109 -10.4% 9.9% 0 13 167 912 -8.6% 10.9% 0.1 -10.1%
SALVISAR 9 293 -3.4% 1.2% 0 3 932 370 -4.1% 1.1% 0 -5.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 261 5.1% 13.5% 0.3 65 816 842 1.7% 9.5% -0.1 2.4%
BRAINMAX 5 740 10.1% 100.0% 0 22 114 768 12.8% 100.0% 0 12.4%
GOLDLINE PLUS 65 862 -3.2% 45.6% -0.7 204 367 766 -3.8% 37.6% -0.6 -1.6%
MIGRENIUM 52 363 14.4% 0.5% 0 17 438 969 13.0% 0.7% 0 5.1%
MODELAX-N 107 491 4.4% 19.5% 0.2 50 399 196 4.7% 12.9% -0.1 3.5%
REDUXIN CAPS 47 269 -1.9% 32.8% -0.1 241 692 826 -2.4% 44.5% -0.1 -1.6%
REDUXIN FORTE 13 962 2.0% 9.7% 0.3 58 566 373 1.0% 10.8% 0.3 -1.6%
SALVISAR 39 431 12.9% 1.2% 0.1 16 898 831 7.9% 1.1% 0 7.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs